Press Releases

KEEVILY “RISK ASSESSMENT BLUEPRINT” IDENTIFIES HIDDEN BUSINESS RISKS

Harrison, NY, May 8, 2002…Keevily Risk Consulting today announced that it would offer the Risk Assessment Blueprint, a comprehensive, industry-leading program that is designed to identify gaps in a company’s risk and disaster planning. The Blueprint serves as a diagnostic tool to identify hidden risks that can seriously damage a company and even threaten its existence.

Most business owners and managers are aware that a disaster can come in many forms…fire, flood or earthquake to name a few. What many business owners do not realize is that it can also strike invisibly through the death of an employee, the destructive acts of a computer hacker or an improperly designed contract…any one of which can be just as devastating to the livelihood of a business – if not more so – as a fire which destroys the physical building housing the company.

“Throughout the country, business owners go to sleep at night, resting assured that their companies are protected from exceptional risk through the application of intelligent disaster recovery strategies and the acquisition of comprehensive insurance coverage,” said Ken Kaufman CEO of Keevily Spero Whitelaw, Inc. “Little do they know that this sense of security is little more than an illusion. All too often they awake to the nightmare that their business is at serious risk, possibly in danger of major financial loss or even demise.”

Kaufman points to two common scenarios where Keevily has identified business vulnerability:

• Buying insurance assuming that it constitutes a complete Disaster Recovery Program vs. using insurance products to provide funds for a true disaster recovery program. Far too often, businesses equate disaster recovery with the amount of insurance they posses. The problem with this is that it does not take into account business aspects that can’t be replaced with money – such as intellectual property.
• Disaster recovery program is not just about property. This is one of the greatest problems in designing a disaster plan – too many businesses are covered for floods and fires, but what happens if the business owner dies? What happens if your sales agreements or distribution agreements don’t limit your exposures properly? These are disasters of potentially greater impact – are you prepared for these and the many like it?

Keevily recognizes these scenarios as well as others that can cripple businesses. The Risk Assessment Blueprint is designed to help limit exposure – and eliminate consequential damages.